If you’re going to create an account in any space: Facebook, Twitter or any other, be there and spend time there. And pick your platform first. You can’t start from scratch and be everywhere at once. Everybody wants 10,000 views on YouTube, 10,000 blog views, 10,000 followers and 10,000 fans on Facebook. That takes a lot of time. Pick a platform to start, and grow from there.
Give people a true flavor of who you are and what you stand for, and a reason why they should trust you. If you’re considering using a lot of automation to push out updates (so you can look busy, popular, and active), think again. You have a phenomenal opportunity to excite, educate, and motivate prospective consum- ers about your product, service, or cause. Be interesting using your own brand and content, and don’t become that guy that sends those forwarded emails. I don’t forward joke emails unless they’re something I’d be excited to re-tell in person. Apply this same thinking to social media: it’s a messenger of your voice, not just a medium for delivering shortened links.