Background 

 Twitter is the #1 micro-blogging service in the world (microblog -shorter and usually more immediate version of a blog) Allows for short, inspirational, timely, valuable, messages

 200 million users

 1 million people view tweets about customer service each week

 140 characters limit; forces you to write efficiently + effectively.

 Love/hate relationship; people find it cumbersome/fearful because they don’t understand it

 Twitter is like learning math-listen to the instructor and you’re in the fog. Then you do the exercise and you get it (Gitomer)

 Majority of users are 30-49 years old

 Brands/businesses forced to use it because their customers have created some kind of uproar; but it’s made them better for it as a result of it

 Twitter is wide-open – people can see it and you can see theirs (unless blocked)

 Terminology 

 Mention – Once you’ve signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @symbol

 Retweet (RT) – When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.

 A re-tweet is like a referral, only better. (Gitomer)

 Direct Message – If you want to privately Tweet to a particular user who’s already following you, send a direct message (DM) which is the Twitter equivalent to e-mail.

 Hashtag – The pound sign or “#” sign. Used to categorize content and allow you to join a community based on common interests. For example: #loyalty – anyone searching for it will stumble on your screen. Popular for events.

o Hashtags.org – allows you to search for all the hashtags

o Hashtags and Chats–chats http://bit.ly/rnyJrL

 Listed – Being listed by a follower ensures that they will not miss a tweet and is powerful

Getting Started 

 Go to Twitter.com and create a username

 Username (twitter handle) should include real name for search engine indexing

 Always add a photo of yourself. Go to be social and be visible.

 Add a snappy bio that explains your expertise and what you care about

 If in doubt, put in keywords about you and your business to boost your Google rankings

 Start tweeting – try to keep it at 120 so there is plenty of room for people to re-tweet

 The shorter they are, the more likely they will be re-tweeted

 Tweet value messages

How to build a following 

 Email everyone you are connected to and follow them and invite them to connect with you on Twitter – offer them a value message typical of what you are going to be telling them

 Follow the tweets in your industry who offer valuable advice; many will follow-back

 Follow people you acknowledge

 Participate in chats

 Tweet HIGH VALUE messages – something your customers perceive as high value

Apps 

 Over 1 million Tweet applications

 Tweetbig

 Tweetdeck

 Over 1 million Tweet applications

Tips/Info 

 As your followers grow, your influence and your reputation grow

 URL shorteners are not necessary, Twitter does it for you

 Twitpic for pictures

 Best time to tweet: 9 am, lunchtime, 4 pm and 7 pm

 4 pm EST is the best time to get re-tweeted

 Monday and Tuesday are the highest tweet days of the week

 Put your most powerful tweet on the back of your business card (Gitomer)

Best Practices 

 Do not start with “Ben Franklin said.” Say what YOU want to say! (Gitomer)

 DO NOT use Auto-Dm’s “Thanks for following me… please follow me on Facebook.” – Waste of an opportunity to connect one-one-one with someone

 Use DM appropriately to transition a follower to a business friend

 Being listed and DM are two of the most powerful tools you have for Twitter

From a lovely lady Rachel Strella

 http://www.centralpawebster.com 
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About Bev

I am the 'New you Guru' and I help you find out Who the Hell you are. So many of us go through changes in life and we wear many hats, however everyone asks the question 'Who the Hell am I' at some point. I help you recognise the real you and become an authentic human being. Able to deal with everything life throws at you knowing that you know who the hell you are.

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